Professional logo design conveys feelings of reliance and trust in your company, which is a #1 reason as to why a consumer would initiate a relationship with you or your business.

In order to be successful and effective, your logo needs to be original, meaning designed specifically for your company. Cheap logos are typically created quickly (because the designers are not compensated for their time), looking generic and utilizing clip art graphics, which are most likely also used by other companies.

A logo is the cornerstone of your entire company’s image.┬á The typography, the colors and the graphical images need to be carefully and strategically selected to convey your business’s position, as it will dictate the look and feel of the rest of the literature and materials.