This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses

Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans.That's more fans than Elle magazine has. Even his niche brands, such as South Asian Fashion, are [...]

By |February 22nd, 2014|Advertising, Social Marketing, Social Media|0 Comments

FTC: your mobile and social media ads still need disclosures*

We've all seen online banner ads with lengthy disclosures and other warnings that what we see isn't necessarily what we'll get. Think that the tight spaces of a smartphone screen or a 140-character tweet are exempt from the rules? Think again: the FTC just updated its guidelines to make clear that any "constrained" ads on [...]

By |March 12th, 2013|Advertising, Mobile Development, Social Media|0 Comments